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Differentiation is
probably the single most important element in successfully marketing
your business. Every business needs a "Value Proposition",
a "Competitive Advantage" or "Unique Selling
Point" (USP) but whatever you call it in essence there are only
three ways to identify your difference; quality, price or novelty.
And the trick here is to ensure your difference is sustainable.
Sales
& Marketing Services can help you develop your USP's through
our innovation road-map:
-
Research &
survey. We help to identify the businesses capabilities and desires
using a variety of innovation tools,investment training modules which
may include investools,
and workshop sessions, we research the needs and wishes of the
chosen markets, and we identify competitive benchmarks.
- Report,
rank & select. We produce a report with ideas for products,
processes, and business models with a performance/importance matrix.
- Resourcing
& implementation. We can examine the funding
alternatives, identify and recruit collaborative partners.
- Iteration
and feedback. To ensure the innovations are sustainable the process
needs to be repeated on a regular basis. We can support businesses
with regular followup activities.
For a free
no-obligation discussion about your businesses innovation activities
please contact us.
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Our
innovation
experience includes:
A unique RFID
application for cattle farming & the meat industry
Market research
& customer survey for the GIS industry
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