market research, marketing agency cambridge, marketing consultants

Commercial support services for small & medium sized businesses

Marketing should be an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Because, marketing is used to determine what products or services may be of interest to customers, and to develop strategies for sales, communications and business development, many small to medium sized enterprises try to integrate their marketing work with other roles such as product development, R&D, or sales management as the cost of a dedicated and experienced marketeer may be prohibitive. This is where Sales and Marketing Services can help. We have many years of experience in marketing across a wide range of technological disciplines and our qualified marketing consultants can be employed on specific projects or on an interim basis (for instance to cover maternity leave). You get proven marketing expertise when and where you need it without the on-going cost of a full time marketeer. Examples of our work include: European Market Research - our client develops real time information systems for the passenger transport market. Initially founded and based in Australia, they wanted to expand into the European market and contracted Sales & Marketing Services to conduct a detailed survey on their behalf in over 20 European Countries. We studied the economic and political climates, the state-of-the-art in Europe, the size and growth of passenger transport networks in each territory, competitors market shares, and developed a forecast model for potential market size. Commenting on the survey the Director of Public Transport commented “I was very impressed with Stuart’s level of knowledge, his enthusiasm for our business, and the quality of his work”. Developing a B2B distribution network - our client supplies mobile digital video recording systems and needed to set-up a distribution and installation network throughout the UK. Sales and Marketing Services researched the market and began signing nationwide dealers onto the scheme. This included producing a range of marketing materials (posters, brochures, and product demonstration videos), writing a distributor contract, training the installers on site (sales and technical training), and gaining approval from numerous Local Government Authorities. Researching and development of functional specifications for air traffic

control equipment - our client develops and manufactures a range of meteorological measurement systems and wanted to expand

into the UK aviation market. We undertook a study of legislative and functional user requirements with a particular focus on surface

wind measurement for air traffic control, and developed a flow chart for automated reporting. We also studied competing systems,

market size, and considered new measurement technologies. This lead to our client successfully entering the UK aviation market

and lead to further successful product developments. For more information on our Marketing Communications capabilities please see our “Media and Web” pages of this site.

Marketing & business development • Market research - we conduct primary and secondary market research throughout the UK and Europe. • B2B distribution channels - we identify and develop the optimum distribution networks for your business, and train distributors. • Product management - we help to ensure the design features of your product or service meet the needs of your target market. • Marketing communications - our capabilities include branding, social media, web site design and development, audio and video production.