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Planning is
essential for all businesses. For the start-up or early stage
business it is a pre-requisite for funding
from an external source. For an established business it is
fundamental to the sustainability of the business.
On the most basic
level a Strategic Plan should consider three issues:
-
What do we do?
- Who
are we doing it for?
- How
can we be the best at it?
Time frames for
consideration are typically 3 to 5 years with regular reviews and updates.
Whilst writing a
strategic business plan it is important to ensure there is a "big
picture" which takes into account all the situational factors
influencing the business (social, technological, economic, and
political (STEP) factors), a set of goals and objectives which
are Specific, Measurable, Achievable, Realistic, and Timed (SMART),
and clear, well communicated statements of intent, corporate culture
and values which the entire work-force can appreciate and embrace
towards the common vision.
Clearly a lot of
work is required to produce a good strategic plan. Most early-stage
businesses and many established SME's simply don't have the resources
or time required to develop and produce such a document. Sales
and Marketing Services can help in all stages of the strategic
planning process. We can provide background research and analysis,
help identify capabilities and resourcing, help to identify innovation
activities and funding options,
communicate your vision through video, web
and events, and assist in measuring
success against key performance indicators.
For a free
no-obligation meeting to discuss your business strategy please contact
us.
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Strategic planning:
What
is the environment?
What do we want
to acheive?
What are our values?
How can we
reach our goals?
How can we fund it?
What resources
& skills do we need?
Is this sustainable?
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